My Story From Fashion to Passion
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For as long as I can remember, textiles and design have been an integral part of my life. Growing up in a family deeply rooted in textile production, I spent nearly a decade working alongside them, applying my expertise in client services to help expand their international business, improve production efficiency, and strengthen relationships with global clients. Managing operations across Turkey, Europe, and Bangladesh, I witnessed firsthand the environmental toll of traditional textile manufacturing, an industry often driven by speed and cost at the expense of sustainability.
Understanding this impact, I became deeply committed to implementing ethical and sustainable production practices within my family’s company - practices they continue to uphold today. Building on this foundation, I’ve led multiple product launch projects that incorporated sustainable, ecological raw materials such as apple leather (from apple pulp and skin) and vegan silk (from cotton seed), among others. My passion for conscious fashion only grew when I moved back to the United States, where I had the opportunity to manage Erica Tanov’s boutique. Erica’s dedication to sustainability and ethical craftsmanship deeply resonated with me, reinforcing my belief that fashion should be both beautiful and responsible.
This philosophy has guided me not only in production and retail but also in personal styling. I’ve worked closely with clients to refine their wardrobes, discover their personal style, and make conscious choices about the pieces they wear, extending my commitment to sustainable fashion from design to the individual experience.
Now, alongside my role as a Client Services Director, I am embracing my passion for styling and sustainable fashion as a professional stylist. I believe that human beings are naturally multi-talented, we are creators, caregivers, organizers, and educators in our own ways. Fashion is not just about clothing; it’s about self-expression, confidence, and making intentional choices that align with our values.
I am committed to helping people navigate the fashion industry with awareness, making styling accessible, sustainable, and tailored to their unique identity. Whether it’s curating a timeless wardrobe, learning how to care for clothing sustainably, or shopping for ethical pieces within a budget, my goal is to make fashion a conscious and empowering experience.
With Love,
Betul Akbas